We know that the marketing department is often far from the studio that develops a game, and something similar happened with the Twitter account of Titanfall, that in the launch of Call of Duty: Infinite Warfare, began to throw some hints against the shooter from Activision and Infinity Ward, calling it “mostly slow & plodding” compared with Titanfall 2.
So, as a whole troll, the Twitter account of Titanfall remained all day throwing criticisms including references to Infinite Warfare, while showing some of the reviews that rated best to Titanfall 2.
One is “mostly slow & plodding” while the other’s “frantic precision is electrifying”– you decide: https://t.co/QkynZOXgpn #MakeTheRightCall pic.twitter.com/aAHWbrZQ2y
— Titanfall (@Titanfallgame) November 4, 2016
*Googles the word “staid”
*nods head #Titanfall2 https://t.co/MRf0akgHF9 pic.twitter.com/UyQgQklUqn— Titanfall (@Titanfallgame) November 4, 2016
and higher rated.https://t.co/bGARFH5fQb #Titanfall2 pic.twitter.com/PUdAbHvT16
— Titanfall (@Titanfallgame) November 4, 2016
Live look at reviews: https://t.co/E6qezY2MXp #Titanfall2 pic.twitter.com/vvWixSYVBN
— Titanfall (@Titanfallgame) November 4, 2016
Even the weapons feel fast in #Titanfall2… pic.twitter.com/cqRZwKyltP
— Titanfall (@Titanfallgame) November 4, 2016
But nevertheless, something entirely different happened in the official account of Respawn Entertainment. Through Twitter, the team behind the development of Titanfall 2 congratulated Infinity Ward for the release of their latest game. “Congrats to our good friends at Infinity Ward on a great launch! We’re looking forward to playing with you this weekend.”
Congrats to our good friends @InfinityWard on a great launch! We’re looking forward to playing with you this weekend.
— Respawn (@Respawn) November 4, 2016
What was it that happened here? The answer lies with the Respawn producer, Drew McCoy, who explained that they do not handle the account Titanfall. “For those asking, EA runs the Titanfall twitter account,” he said.
For those asking, EA runs the Titanfall twitter account. https://t.co/8tl8hU9FTb
— Drew McCoy (@DKo5) November 4, 2016
Finally, Respawn distanced itself from comments by he EA account of Titanfall, noting that the development team feels respect and affection for its colleagues at Infinity Ward.
For the record: @respawn is the official voice of Respawn studio. We have nothing but respect & love for our fellow devs.
— Respawn (@Respawn) November 4, 2016
It is not the first time this has happened. The competition is part of the marketing companies, but between studios and directors often exists friendship, especially if we remember that the team of Respawn comes from Infinity Ward.
Another example of this is the respect and friendship that showed in its time by Neil Druckmann and Sam Lake earlier this year, during the launch of Uncharted 4: A Thief’s End and Quantum Break.
